FINCE

FINCE

FINCE

Data-driven Design, Mobile App

Approach

The approach for Fince followed the Double Diamond process: discovering user needs through surveys and interviews, defining insights using empathy maps, developing solutions with user journey maps and competitive analysis, and delivering a refined MVP prioritized by impact and effort. Extensive manual market research and strategic competitor studies shaped a user-focused, trust-building platform.

Overview

Fince is a financial advisory app that connects users with certified advisors by streamlining the user experience and building trust in professional guidance.

Approach

The approach for Fince followed the Double Diamond process: discovering user needs through surveys and interviews, defining insights using empathy maps, developing solutions with user journey maps and competitive analysis, and delivering a refined MVP prioritized by impact and effort. Extensive manual market research and strategic competitor studies shaped a user-focused, trust-building platform.

Approach

For Fince, we applied the Double Diamond Model: identifying needs, mapping insights, designing solutions, and shaping a focused MVP

Approach

The approach for Fince followed the Double Diamond process: discovering user needs through surveys and interviews, defining insights using empathy maps, developing solutions with user journey maps and competitive analysis, and delivering a refined MVP prioritized by impact and effort. Extensive manual market research and strategic competitor studies shaped a user-focused, trust-building platform.

Artifacts

The typography, custom icons, and logomark for Fince were designed to embody simplicity, transparency, and trust, creating a brand that feels clean, approachable, and credible.

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