NEXT PLAY

Website, Mobile App, Pitch Deck

Approach

The approach for Fince followed the Double Diamond process: discovering user needs through surveys and interviews, defining insights using empathy maps, developing solutions with user journey maps and competitive analysis, and delivering a refined MVP prioritized by impact and effort. Extensive manual market research and strategic competitor studies shaped a user-focused, trust-building platform.

Overview

Next Play Games is a sports-focused gaming platform that enhances the live sports viewing experience by allowing fans to make real-time predictions during games. Through interactive mobile and card games, users can engage with each play, compete in events, and climb leaderboards—all for free. The platform aims to make watching sports more interactive and enjoyable for fans of all skill levels.

Background

Founded with the mission to increase the fun people have while watching sports, Next Play Games emphasizes core values like honesty, integrity, respect, and kindness. The company is committed to creating a diverse, equitable, and inclusive environment, reflecting these principles in both its workplace and product offerings.

Problem Statement

Traditional sports viewing can sometimes lack interactivity, leading to decreased engagement among fans, especially during slower game moments. There's a need for a platform that keeps viewers actively involved throughout the game, enhancing their overall experience and connection to the sport.

Approach

The Mobile App

The Next Play mobile app serves as the central hub for this interactive experience. Users can make real-time predictions during live games, track their progress on leaderboards, and join free events to challenge friends and other fans. Designed to be accessible for all skill levels, the app also serves as an educational tool for those new to the sport. Importantly, the app is entirely free to use, ensuring that everyone can participate without any financial barriers.

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